2458
5 min 33 sec

Q&A: “Is it better to sell low or high-priced courses?”

It’s not a trick question: sometimes a low-priced course is much better than a high-priced one.

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What It's About

What's the Goldilocks of online course pricing?

Notes from Chris

Episode 2458
Today, we're tuning in with Ethan, an experienced coach and consultant. He’s poised to enter the world of online courses. But he's caught at the crossroads of pricing. How does one determine the golden price point that both maximizes revenue and keeps students engaged?

It’s not a trick question: sometimes a low-priced course is much better than a high-priced one. Listen up, potential course creators, this one's for you!

"Hey, it's Ethan. I've been a coach and consultant for a while now and am looking to expand my reach by offering online courses. I've seen some experts selling courses for hundreds, even thousands of dollars, while others keep their prices much lower. I'm torn. From a business perspective, is it better to sell low or high-priced courses? What's the sweet spot for maximizing revenue without alienating potential students?"

Listen to today's episode to learn more...

 
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To infinity and beyond,

Chris Guillebeau