Q&A: “How to plan for a big New Year’s Sale?”
January is a big month for the wellness industry, much more than the end-of-year holidays we’re in the midst of now. How can gym owners, trainers, nutritionists, and other wellness professionals prepare to capitalize on increased interest?
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Episode 2181
Happy almost New Year’s … well, I guess we have a week or so, but New Year’s is relevant for our caller, as well as anyone else in the health and wellness field. That’s a big season for that industry, much more so than the end-of-year holidays we’re in the midst of now. I always think it’s funny when I walk into my gym on January 1st or 2nd and it’s super crowded with all of those New Year’s resolutions. It’s not nearly as crowded after a few weeks, but people mean well...p! Anyway, what can be done in terms of preparing for a New Year’s promotion?"You talked about holiday sales a month ago, but you didn't say anything specific to New Year's. In terms of marketing and promotion, what's different during this time? Do some things sell better? I ask because my business is in the health and wellness field, and January is a busy time for us. December, not so much. So for those of us who miss out on big holiday promos at the end of the year, how can we capitalize on a big January and February? Thanks in advance, and happy new year! "Listen to today's episode to learn more... Yours in the revolution,
