What It's About
Today's listener seeks advice on how to learn more about their customers.
Notes from Chris
Episode 2034
A consultant wonders how customers are finding them. If you don’t know the answer to this question, you might be doing the wrong things—but how do you find out? First, why is this important? As I said, you could be making decisions based on incorrect information. You could be spending a lot of time on Instagram even though not a single client has ever found you that way. You could be devoting hours to writing a blog that no one reads. And it’s not just your time, as important as that is—you could be spending money on ads that aren’t converting. But if you have customers coming in from another source, you might misattribute them to the ads and keep wasting money. You get it, right? Let’s see if we can help this caller."Google analytics doesn't show nearly as much info as it used to. Most search terms are blocked in the reports, so I really don't know where people are coming from. I want to invest in some ads for my consulting service but since I know most money spent on advertising is wasted, I want to make sure I spend it in the right place. How can I figure out which website visitors are most profitable?"Listen to today's episode to learn more...
SEE ALSO:
- Orthodontist Spends $500 in Facebook Ads; Produces $65,000 in New Revenue: When a marketing pro discovers a lack of efficient online marketing in the medical industry, he helps a new client bring in 13 new patients and $65,000 in new revenue with the help of Facebook Ads.
- Delaware College Students Place Ads on 450,000 Cars: Two enterprising students start a business that connects advertisers with car owners. They now pay thousands of drivers up to $500/month, and are on track to earn $5 million in revenue.
- Best Buy Employee Moonlights as Online Ad Consultant: A digital marketer freelances away his nights and weekends, eventually turning his side gig into a multi-million dollar ad agency.
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