What It's About
Does an old-school media format have timeless profit potential?
Notes from Chris
Episode 1838
What are your favorite magazines—or what were they? These days the only magazine I read consistently is the New Yorker. It’s also the only magazine I subscribe to in print. In the dinosaur years I had a lot of magazine subscriptions and it was always fun when new issues showed up at the house. Aside from the New Yorker, for me every subscription I have now is digital. But our caller misses the days of print! They want to start an old-school magazine about old-school business. They’ll explain more, but in short, what we’re looking at is the business model of this potential business magazine."I'd like to start a magazine—and I don't mean a digital one. I'm thinking old-school, print-only, with just a very minimal web presence. My topic is ‘advertising and business advice from the 1930s-1940s.’ I know it might sound crazy, but I actually think there's a market for this, and I definitely want to do it this way—print-only and sell it through the mail. I imagine relationships with distributors and a grassroots network of supporters. My friends say I'm behind the times. Can you settle the bet for us?"Listen to today's episode to learn more...
SEE ALSO:
- Marketing Coordinator Realizes Lifelong Dream of Starting Own Magazine: A new mother starts a magazine about bravery and vulnerability.
- Former Teacher Becomes Children’s Magazine Publisher: A teacher begins working part-time as a personal chef at children’s baking parties, then starts a magazine about healthy food. The project now brings in around $5,000/month in recurring income.
- Data Scientist Starts Science Fiction Magazine: A Colorado scientist publishes a science fiction magazine and builds it to a sustainable income of $1,800/month, funded largely by his readers.
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