What It's About
Today's caller wants to bring the internet together. No big deal, right?
Notes from Chris
Episode 1661
This listener has an ambitious plan to unite creators (including podcasters and YouTubers) in an informal network to gain an advantage in negotiating for sponsors and other deals. They believe there’s strength in numbers and that independent creators should effectively unionize—at least on a small scale—to increase their leverage. He’s wondering how to make this ambitious effort have the best odds of success. Collective action campaigns from Redditors taking on hedge funds to massive crowdfunding efforts. So I too agree there’s strength in numbers, but how do you make something like this work?"Hey Chris, this is Landon and I started listening to the show after a friend recommended it last year. As you know, there's strength in numbers! I want to bring together a number of creators, including podcasters, bloggers, influencers, and TikTok stars. My thinking is that being able to negotiate as a group will give us more power in attracting the attention of advertisers and other partners. How do I go about doing this? I'm trying to decide how to structure the group, legally speaking, as well as how to recruit the right people. Thanks!"Listen to today's episode to learn more...
SEE ALSO:
- Q&A: How do I market to my personal network?: Today’s listener has developed a coloring book for kids to help them learn about cell biology. She knows a lot of people in her personal network who would be perfect for it–but how can she promote the concept without being “salesy”?
- Q&A: Would you join an introvert's networking club?: With introverts getting a lot of attention these days, might it be worth it to create some type of networking club for them—or is this exactly the thing they don’t want?
- Introvert Builds Networking Experience to Help Women: A Denver transplant learns new skills and creates a networking group that now includes a podcast, magazine, and $30,000 in side income.
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