What It's About
Today's caller seeks lessons from Peloton's wild ride.
Notes from Chris
Episode 1533
It’s been quite the year for the fitness industry. What I noticed during the first few months of the pandemic was that the brands and fitness trainers who were already focused on digital did really well. Others who had to adjust had a more difficult ride. Today’s listener wants to know what we can learn from the winners, especially companies like Peloton and Mirror. What are the lessons for those of us who don’t have millions in venture capital?"Hi, this is Serena from New York City and I've been listening to the show for a while now. Thanks for all the helpful content and advice. Over the past year, we've seen brands like Peloton and Mirror really take off. Sometimes they have 40,000 or more people doing a single workout together! I know that regular people can't compete with those kinds of companies—and I haven't invented a new exercise bike while I've been in lockdown. Still, what can side hustlers learn from Peloton and other fitness on-demand companies? I'm thinking there are lessons related to community, portability, and convenience, for example. Whatever the lessons are, how can we apply them to a project that has zero dollars in venture capital?"Listen to today's episode to learn more...
SEE ALSO:
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- Resistance Is Futile! Brooklyn Fitness Fanatics Sell “No Days Off” Exercise Bands: A love of fitness and fashion inspires a real estate broker and his workout buddy to sell resistance bands in custom colors.
- Yoga Mat Reseller Changes Lives While Earning $4,000/Month: After being inspired by social good companies like TOMS, a woman in London creates a yoga accessories business that focuses on empowering women worldwide.
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Resources
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To infinity and beyond,
