What It's About
A caller wonders how to focus on increasing their conversion rate instead of finding new customers.
Notes from Chris
Episode 1474
A listener has heard that increasing conversion (the percentage of people who see your offer and buy it) is more important than finding new customers. But how do you do it? This is a good time for a reminder: there are only three ways to make more money from your business:- 1. Acquire more customers
- 2. Sell more to existing customers
- 3. Increase the conversion rate
"Hey Chris this is Jaheem I started listening to the show since last year. I've heard you say that increasing your conversion rate is more important than finding new customers. That makes sense, but how do we do it? What are some ways other small businesses have been able to improve in this area? I've heard about A/B testing, for example, but it sounds complicated and more like something a big company would do. If you have any other ideas, I'd love to hear those too. "Listen to today's episode to learn more...
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