What It's About
A listener wants to grow their business, but isn't sure if it's an all-new project or an add-on.
Notes from Chris
Episode 1336
This listener grew a side hustle to a full-time business—so naturally, now she wants to start another hustle! Is it completely new or an expansion of what she’s already been doing? What are the factors to consider? I’ll give you four of them in response to this listener’s question."I'm a marketing consultant, which is actually a side hustle the term full time for me a few years ago. I'd like to launch a second business or a new product line under my current business. What I'm working on launching is a trade show marketing kit for exhibitors at agricultural trade shows in the U.S. and Canada. I'll offer a variety of kits and multiple price points and my target customers will be small to mid-size companies that are either just getting started that are wanting to improve their trade show booth design. I've worked in the agriculture industry for 15 years, so I know there's a market for kits like these. My trade show Marketing Kits will include designs for printed and digital collateral and I'll sell them through an online store with digital delivery. My current consulting business is pretty well established within a small circle of agriculture companies. But I also have several clients in other industries. So my question is this do you think I should offer my trade show, marketing kids under my current business, or should I start fresh and launch them under a new company?"Listen to today's episode to learn more...
SEE ALSO:
- Farm Certification Specialist Turns Pottery Passion Into Hustle: What if you have more than one passion? It probably means you’re normal. In today’s episode, a California man integrates his love for agriculture and pottery.
- Aussie Engineer Moves to Farm, Earns Passive Income: After completing the amateur version of the Tour de France, an Australian engineer creates an ebook and website with resources for other cyclists.
- Farmer Makes “Tater Tats” for All Your Produce Tattoo Needs: When a running joke doesn’t end up running its course, a side hustle seed takes root and begins to grow.
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Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Sponsors & Gratitude
Don't Do Business Without It
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
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To infinity and beyond,
