What It's About
A product in search of an ideal customer ... but who actually is that customer?
Notes from Chris
Episode 1117
Today’s caller has made a foldable tote bag attached to a set of eating utensils. How will she find her ideal customers? By the way, what do I mean by ideal customer? I wrote about this in the SIDE HUSTLE book on day 8: “Have imaginary coffee with your ideal customer.” The short version is that somewhere out there, there’s a single person who is best suited to your offer—not a huge “target market,” but a single person who represents many other potential buyers. In this episode: understanding the customer for this product, and some ideas on how to find them."I invented an eco-friendly product called Fork in the Rose. It is a foldable tote bag attached to a set of eating utensils. It replaces disposable bags and eating utensils. Most initial reactions have been positive and I have sold some sets but I am not a great salesperson. I posted pictures online but I haven't gotten a good response yet. I sell them for $12 my cost because I can only buy a small amount of supplies is around $4. I have been trying to find someone at Alibaba.com to make them but I haven't found them yet."Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Alibaba: A massive online marketplace for those thinking about selling/reselling a product.
- Want to launch your own product and are considering working with a supplier through Alibaba? Listen to Extended Cut Episode #400 and look for the Shopify guide to Alibaba, posted in the notes.
- Avoiding Toilet Paper Leads To $10,000/Month Side Income: In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits.
- Mini Foam Roller Works Out the Kinks: A San Diego project manager creates a tiny foam roller relieve pain and prevent injury no matter where you are.
- Packing Cube Sales Earn $6,000/Month With No Inventory: A presidential pencil holder and a keen eye for travel gear leads to a $6,000/month travel business.
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