What It's About
A resourceful physician assistant helps others on their path to becoming PAs.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Do you work in a profession that is competitive at all, or has some sort of gatekeeper or restrictive process to entry? There is value in decoding that process for others, and it could be true in a lot of fields from something like medical professions to any kind of union work. Basically, anything that requires certification.
If you do work in a field like this, consider how that process be made easier, quicker, or just more efficient for someone else who wants to enter it?
Fun Fact
Savanna has been able to connect with brands and do some sponsored posts for scrubs and medical equipment that her readers would be interested in, so she truly feels the opportunities with online business are endless.
Notes from Chris
Episode 202
Today’s story comes from Savanna Perry in Augusta, Georgia. By day, she’s a physician assistant in the field of dermatology, helping around 30 patients a day with skin conditions. Her side hustle is The PA Platform, a website that’s a resource for those interested in becoming PAs themselves. In addition to free blog content, Savanna offers mock interviews, personalized assessments for aspiring students and a review of applications. Savanna started the site to fit a need—when she was a student, she couldn’t always find the information she was looking for about her future job, so once she graduated, she decided to provide it to others. She’d already done a ton of researching using every possible resource when applying for school, so it was relatively easy to take the knowledge she’d gained to help others. Savanna worked hard on getting content on her site to improve her SEO and rank high in Google. She shares her weekly blog posts on different platforms such as Instagram, Pinterest, Facebook, and Reddit and does monthly webinars on YouTube. She’s also made connections with other bloggers and PAs who are on social media and has grown her site to 20,000 monthly visitors without any paid ads. In her first year, Savanna made about $4,000, minus the cost of the website ($200). She tripled that in the following 10 months, and her costs were only $700 for her email and scheduling software.
MENTIONED IN THIS EPISODE:
- The PA Platform: Learn more about Savanna's PA coaching services on her website
- Wordpress: Savanna used Wordpress in the first iteration of her website, and here you can learn how to install your own Wordpress site in 5 minutes!
- SquareSpace: Savanna decided to switch to Squarespace because she felt it was more intuitive
- ConvertKit: The email carrier that Savanna used for her mailing list, and right now, you can get your first month free!
- Acuity Scheduling: The online appointment scheduling software that Savanna used for The PA Platform
- SEO 101: If you're looking to launch your own online presence, here's a Beginner's Guide to SEO
- Organic Chemist Earns Six Figures Blogging for Pre-Med Students: After witnessing the struggles that many students have with one of college’s most challenging subjects, a chemist creates a blog to help bridge the gap in knowledge
- Australian Hacker Creates Passive Income Anatomy Course: A web developer develops an audio system that helps medical students memorize human anatomy. Seven years later, it still produces $800/month in profit
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