7 min 24 sec

Famous iPhone Photo Leads to Series of Online Courses

A 365-day photo project transitions to a hustle teaching small business owners how to create videos using their smartphones.
Online Courses Service Skillshare Videos

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What It's About

A Photo 365 project leads one woman to a side hustle teaching others how to utilize the media features on their smart phones.

Business Model
Skills Required
Photography & Teaching
Profit Potential

Words of Wisdom

To figure out what to teach next, Cielo surveyed her existing students and asked them what they want to learn next and hopes to teach new classes that her existing students as well as new students will take.

Knowing what your customers want is an important part of starting any kind of business endeavor.

Fun Fact

Cielo did a “Photo365” project where she took a photo a day for the year, for SEVEN years, from 2008 to 2015. The photo Apple found was part of that Photo-a-day project.

Notes from Chris

Episode 102

You probably have a camera in your pocket. Maybe it’s on your desk right now, or next to you on the treadmill, or mounted in your car. Most of us use our phones to take pictures these days, and some of us—not me, but maybe you—are actually good at it. Well, today we have a story that is all about a woman who did a Photo 365 project for seven years, and one of those photos led to something very special.

Cielo now has two classes and has been able to make about $500/month on average, and her goal is to make $1,000 a month on the side. She’s also going to host full classes on her own site and put “mini” classes on Skillshare to promote the full class on her site.

Skillshare is one of the starter platforms I mentioned in our 2nd Extended Cut, and Cielo is following what is usually a good path with those: getting started there because it’s quick and easy, but then building her own site and developing courses that she’ll host herself because she’ll probably end up making more money that way and won’t be completely dependent on another company’s platform.


  • The Storyographist: Learn more about Cielo and the photography courses she offers on her website!
  • Skillshare: Join the 2 million students learning everything from street photography to SEO on Skillshare today with a month of unlimited access—absolutely FREE!

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau



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Quote of the Day
"Select a topic that is rich enough that you can create many classes teaching it, and break up your classes so each is around 20-30 minutes long."
—Cielo de la Paz #SideHustleSchool

Sponsors & Gratitude

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To infinity and beyond,

Chris Guillebeau