What It's About
A new mom creates the online resource she wished she'd had.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
These kinds of projects have potential to create passive income, with the caveat that a) you usually have to work for quite a while before you get to that point, and b) nothing gold can stay—it won’t keep coming forever. So, plan ahead for your next project!
Fun Fact
Ashley just about gave up in December—and it’s a good thing she didn’t. Little did she know, she was on the brink of a 1,500% increase in revenue.
Notes from Chris
Episode 846
Ashley Bryant is a "Type A" planner. She likes to research, be fully prepared for the worst, and have everything under control. So when she became pregnant with her first child … she just couldn’t stop reading. Reading about pregnancy and motherhood, however, was not like other topics she’d encountered. Most resources she could find were just message boards full of personal stories, not well-written, thoughtfully organized, articles backed by science. She had to visit ten blogs to get the information she thought she’d be able to find in one. It was exhausting... And it wasn’t just her. Ashley had plenty of conversations with other new and expectant mothers about how hard it is to find entertaining yet detailed articles that aren’t just based on intuition or a single story or two. Somewhere along the way, an idea was formed: why not blog about this? Yes, this is 2019, and people still blog! Some of them even make money doing it. Ashley wasn’t totally new to blogging. She works full-time for a real estate company and is responsible for creating content for their website. However, while she understood writing basics—like keeping someone’s attention and organizing the content in a way that feels natural—she wasn’t very familiar with the business side of starting a blog. She knew she needed to learn these things, so she studied up. Ashley started paying close attention to Pinterest. It was easy to stay caught up on trendy topics in motherhood from the popular pins in the category—but just as Ashley suspected, most of the pins directed readers to fluffy content that wasn’t very practical. Her plan was different. She’d take her own experiences of pregnancy and early motherhood, enhance them with really detailed research, and create long, engaging, articles that could be the only article someone would have to read to gain some real understanding of the topic. Once she had a few posts in the pipeline, she officially launched Mom Like You Mean It. In January of this year, fresh from a couple of weeks off for the holidays, Ashley dove back into her blog—and ended up having her first $500 month. February was even better: $1,500, all from advertising, Amazon links, and a couple of affiliate commissions. From the very beginning, Ashley’s been driven by the concerns and questions of new and expecting moms. She’s not looking for a creative outlet or a place to tell stories—she’s blogging to help her readers solve problems. And because of this ‘listen, then write’ approach, Ashley found the area where she could really shine: pre and postpartum fitness and nutrition. Her early articles on these topics were thriving—and earning. She’s now working on her first product she hopes to release later this year.MENTIONED IN THIS EPISODE:
- Mom Like You Mean It: If you'd like to "mom like you mean it," head on over to Ashley's blog!
SEE ALSO:
- Lawyer Creates Online Course for Mothers Returning to Work: For her first side hustle, a Washington, DC attorney creates an online course for new mothers returning to the world of work—and then finds a way to get employers to pay for it
- “Middle Class Dad” Earns Passive Income from Parenting Advice: Did you hear the one about the dad with the blog? He earns an extra $2,000/month
- Father of 9 Starts “Uber for Tutoring” Hustle: After being frustrated in his search for the right tutors for his many children, a busy father creates a directory that has generated more than 100,000 user profiles
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Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Quote of the Day
Sponsors & Gratitude
Don't Do Business Without It
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No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
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