503
8 min 49 sec

Car Crash Leads To Pain Relief Side Hustle

After an MBA student is in a car crash that leaves her with chronic back pain, she sets about creating a change that would help thousands of other people.
Developer Hustle Health & Wellness Service Unique Ideas

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What It's About

An innovative service that connects physical therapists and people with busy schedules.

Business Model
Service
Skills Required
Power of Observation & Problem Solving
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Paging Patch has used lots of content and email marketing to help grow their following. And they’ve been featured on many industry websites like Shape and Huffington Post Health. These have been short excerpts and quotes that link back to their website. You can achieve similar results in your side hustle by using Help-A-Reporter-Out (HARO), where you can provide quotes and insights for journalists.

Fun Fact

Physical therapy is proven to be one of the most effective, least invasive, and least costly ways to get care for pain and injury. Yet only 10% of people suffering actually use physical therapy as a care option.

Notes from Chris

Episode 503

Rachel Sanders’ life was changed forever by a car crash. The accident happened while she was a full-time business school student, and afterward, she was left with persistent neck and back pain. During the months following her injury, she visited what felt like hundreds of doctors to try and cure the pain. But the diagnosis was always the same—it was chronic.

The only relief she found was through acupuncture and physical therapy. The sessions she undertook helped relieve many of the symptoms and made her studies much more bearable.

But, like so many students, Rachel’s schedule was pretty busy. There were essays to write, classes to attend, and events to host—leaving little time to spend on self-care. Most of the clinics she needed to visit for her treatment were only open when she was working or in class, and it was hard to get appointments for after-hours care.

Rachel began to look for solutions. Instead of going to the therapist, she’d bring the therapist to her. And she began to book appointments, at a time that suited her, in the comfort of her own home.

This piqued her entrepreneurial interest. Rachel realized that there is no shortage of busy people who struggle to find the time for self-care around their work!

  She saw this as a business opportunity and a way to help people she could empathize with. She’d learned a lot in her studies about how much people love convenience. Meanwhile, health care was still an inconvenient industry, despite the amount of money people pay in insurance over the course of their lives.

This led to an idea that Rachel called Paging Patch. She wanted to connect people with injuries or medical problems to physical therapists who would travel to them. The name came from the idea of “paging” a doctor, and the way a doctor can “patch” you up.

This allows suffering patients to get personalized care and work with a therapist they can trust. But this system doesn’t just help the patients, it also helps the therapists.

Since its conception on October 2017, Paging Patch has worked with around 60 therapists to treat over 100 patients, and they’ve seen numbers double each month. Some of their therapists have been able to earn $1,000 a month or more by being registered on the platform.

Looking to the future, Rachel wants to grow patch into different areas of the country. They’re currently working in Nashville, Boston, NYC, and Denver and will hopefully be coming to a city near you very soon! If you need to get patched up and want your therapist to come to you, now you know where to go.



MENTIONED IN THIS EPISODE:

  • Paging Patch: If you need to get patched up but are short on time, check out Rachel's service over on her website
  • Wix: The online website building platform that Rachel used to set up her website for Paging Patch
  • Help-A-Reporter-Out (HARO): The popular sourcing service that connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Resources

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Quote of the Day
"Don't let what you don't know stand in your way. You don't need to be able to code—there are so many website builders and other tools that you can use to set up something that can be tested. Figure out a way to hack together a quick solution, and get out there and start selling it."
—Rachel Sanders #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau