Notes from Chris

Episode 112

As much as we try and fit everything we need to do into the time we have available, there's often something that gets put on the back burner. For many people, that includes getting in their recommended 30 minutes a day of exercise. You could argue that this problem is at least partly a matter of priorities—but the point is, there’s often a gap between how much exercise a lot of people get and what they’d like to get.

Josh Jarrett was in the group of people who really didn’t like to work out. He wanted to be healthy and he knew it was important—he had 3 young children, and needed to keep up with them—but in his quest to find the most optimal workout, he adapted a model focused on high-intensity, short duration exercises.

Since Josh knew that people said they’d exercise more if they had more time, he decided to give them time by shortening the workout—like really shortening it, to just 10 minutes. He thought this approach would be a sustainable way to help people stick with a workout routine that will improve their health, and even though he was busy at work and at home, he decided to open a gym.

Despite having only been open for six months, they've been able to bring on their first employee, have already matched their startup costs, and are projecting that they will do over $100,000 in revenue in their first year.

This is an example of making an “ultimate promise”—a 10-minute workout! Who wouldn’t like to get all the exercise they need in just 10-minute sessions? Of course, that’s what gets people in the door, but then you have to actually fulfill the promise.

What kind of ultimate promise can you make? Here are a few other examples:

• Eat whatever you want and still lose weight
• Earn a 10% return no matter what the market does
• Never pay for household supplies again

Again, you have to be able to back it up. But if you can, great! Having an ultimate promise can go a long way in building intrigue, as well as quickly communicating to potential customers what your offer is all about.

Still not convinced? Check out the video below to see how NFL veteran Derrick Mason does with Josh's 10-minute workout:

MENTIONED IN THIS EPISODE:

• Quantify Fitness: Learn more about Josh and his unique 10-minute workout

SEE ALSO:

• Engineer Creates "Inertia Project" for Women: How a former engineer loses in Las Vegas and redesigns the trajectory of her life, creating an impressive hustle along the way
• Microsoft Employee Teaches Hula Hooping, Goes on Local News: After using hula hoop fitness to get back into shape, a Microsoft specialist finds a way to earn $800/month teaching classes and helps others do the same
• Unused Basement Becomes $3,000/Month Pilates Studio: How five minutes of internet research inspired one couple to start an in-home pilates studio in their unfinished basement.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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