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Episode 3321
This listener grew a side hustle to a full-time business—so naturally, now she wants to start another hustle! Is it completely new or an expansion of what she’s already been doing? What are the factors to consider? I’ll give you four of them in response to this listener’s question.I'm a marketing consultant, which is actually a side hustle the term full time for me a few years ago. I'd like to launch a second business or a new product line under my current business. What I'm working on launching is a trade show marketing kit for exhibitors at agricultural trade shows in the U.S. and Canada. I'll offer a variety of kits and multiple price points and my target customers will be small to mid-size companies that are either just getting started that are wanting to improve their trade show booth design. I've worked in the agriculture industry for 15 years, so I know there's a market for kits like these. My trade show Marketing Kits will include designs for printed and digital collateral and I'll sell them through an online store with digital delivery. My current consulting business is pretty well established within a small circle of agriculture companies. But I also have several clients in other industry. So my question is this do you think I should offer my trade show, marketing kits under my current business, or should I start fresh and launch them under a new company?Listen to today's episode to learn more... Yours in the revolution,
