What It's About
Should marketers disclose AI assistance, or do results matter more than process?
Notes from Chris
Episode 3240
Writers have always used tools: spell-check, Grammarly, headline generators. ChatGPT just happens to be the power tool of 2025. Rob’s real question isn’t about software—it’s about trust and positioning. Do clients pay for keystrokes or for results? And does transparency risk spooking them or actually showcase a modern, efficient service? Let’s draw a practical disclosure line that protects credibility, honors ethics, and still lets AI shave hours off the workday."I’m a marketer writing posts and social captions for small businesses. I’ve started drafting outlines with ChatGPT to save time, then I polish everything by hand. The work is better and faster, but a few clients have strong feelings about ‘AI content.’ Do I come clean and risk them thinking it’s low-quality work, or keep quiet because they’re paying for finished results, not my workflow? Where’s the ethical—and profitable—line on transparency about AI assistance?"Listen to today's episode to learn more...
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