What It's About
How can a $200 ad test reveal if Facebook ads outperform free organic traffic?
Notes from Chris
Episode 3230
Organic SEO is the slow cooker of marketing: reliable, inexpensive, but rarely explosive. Paid social ads are the microwave—fast results, quick to burn cash. Andrew’s list already hits 3,000 subscribers without spending a dime, so the bar for ads is high: they must beat organic on cost per quality lead. We’ll build a lean experiment—short, cheap, and data-driven—so he knows within fourteen days whether to scale or shut it down." I’ve built an email list of 3,000 using nothing but organic SEO posts. Zero ad spend so far. Part of me thinks, ‘Great—why should I ever pay for ads?’ The other part wonders if I’m leaving money on the table by not testing Facebook or TikTok ads. What’s a smart, small-budget experiment to prove that ads accelerate growth or are a waste of money, and which numbers should decide the verdict?"Listen to today's episode to learn more...
SEE ALSO:
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- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.
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