3191 6:03 Q&A

Q&A: “What KPIs should I track for my software biz?”

Fifty customers, fifty metrics—too many for a two-person team. Today we boil micro-SaaS analytics down to the three numbers that actually move the needle.

6:03

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Episode 3191

Big SaaS companies hire analysts to watch a forest of metrics. A micro-SaaS with two founders can’t afford that luxury—or the mental overhead. Devin’s product covers its costs, but every blog post adds a new must-watch KPI. The result: dashboard paralysis. Let’s prune that list to the few metrics that truly steer a 50-customer ship.

"My two-person software service serves about fifty paying customers—enough to cover our costs, but I’m drowning in dashboards. Stripe MRR, churn, expansion revenue, NPS—every blog says track everything and I’m losing my mind. At this micro stage, what really matters? If we could watch only two or three KPIs that genuinely guide decisions—like price bumps or feature priorities—what should they be?"

Listen to today's episode to learn more...

Yours in the revolution,

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