3142 9:16 Q&A

Q&A: “What’s the business process for releasing an indie game?”

Thinking about launching your own video game? In today’s episode, we explore how solo developers can publish on Steam—one of the biggest game distribution platforms—and what it really takes to turn a project into profit.

9:16

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Episode 3142

It’s never been easier—or harder—to launch an indie video game.

Platforms like Steam have made it possible for solo developers and small teams to put their creations in front of millions of players. But with over 12,000 games released on Steam each year, standing out (and making money) is a whole different challenge.

Today’s question comes from Evan in Salt Lake City, who’s working on a solo game and dreams of publishing it on Steam. He wants to know: What’s the actual business process here? How much does it cost, what marketing does he need, and can a one-person game really make money?

"I’ve been working on a small indie video game project in my spare time—it’s something I’ve wanted to do for years, and I’m finally making progress. My dream is to publish it on Steam, the big digital platform where tons of indie games find an audience. But here’s where I’m stuck: I know how to build the game itself, but I have no idea how the business side works. What does it actually take to get a game onto Steam? How much does it cost, what kind of marketing do I need to do, and is there any realistic way to make money with a one-person game project?"

Listen to today's episode to learn more...

Yours in the revolution,

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