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Episode 3122
We hear a lot about how to start things: how to launch, how to grow, how to scale. But what about the other side—how to end things? Today’s question comes from Ben, who has a gift for guiding people through personal and professional exits. He’s not trying to be a life coach or therapist—he’s thinking of this as a practical, structured service: helping people quit with intention, shut down a business cleanly, or end something without burning bridges. The question is: is that something people would pay for? Or is it too niche—or too emotional—to monetize?"My name is Daniel, and I work full-time in a corporate job and recently started a side hustle offering digital marketing services to small local businesses. It’s going well, but here’s my dilemma—I really don’t want my employer to find out, at least not yet. I’m not doing anything shady, but I’d prefer to keep things separate for now. So I’m thinking about using a different last name or even a full pseudonym for my business. Is that okay? Are there any legal or ethical issues I should be aware of, or is this actually more common than people admit?"Listen to today's episode to learn more... Yours in the revolution,