What It's About
Drawing tutorial videos help a struggling artist make money from his passion.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
As Leonardo said when we asked him for his advice for others, you should never wait for perfection. Start now making tutorials that help people with whatever your passion is. Sure, there may be people in the world who do things better than you do, but there are tons of people who do it worse than you. And they would love to learn from you!
Fun Fact
Leonardo’s videos have been translated by fans in their native language—his “How To Draw A Water Drop” video has over 30 different translations and 9 million views!
Notes from Chris
Episode 312
Leonardo Pereznieto isn’t your average artist. He was, in some ways, a child prodigy. His first painting exhibit was located at “Goya Gallery” in Mexico City when he was eight years old. He grew up seeing his art in galleries in Mexico, The United States, France, Italy, and Germany. His sculptures and paintings even received numerous awards! Now, before I continue you might be thinking that Leonardo had a bit of an unfair advantage when it came to starting a popular YouTube channel called Fine Art Tips, but it really had nothing to do with his career as a painter and sculptor at all. In fact, despite his critical acclaim, he was struggling to pay the bills with his art. His YouTube success wasn’t a result of career prestige or startup capital—it was the result of just messing around. After nearly a year of random uploads, he had several thousand views and over a hundred subscribers. Leonardo realized he was onto something, so he set up YouTube ads and began collecting revenue each time a viewer watched an ad before a video. His videos now receive 60,000 views daily, his channel has over two million subscribers, and his videos have been watched over fifty million times. And, not to mention, he’s making great money. His side hustle has painted quite a pretty picture!
MENTIONED IN THIS EPISODE:
- ArtistLeonardo.com & Fine Art Tips: Learn more about Leonardo and his art tutorial videos on his websites
- Arte Divierte: Leonardo's second channel that features Spanish narrations of his Fine Art Tips videos
- iMovie: The video editing software application that Leonardo used to speed up his videos before uploading to YouTube
- College Student Generates 50M Views on YouTube, Hires 13 Employees: After seeking a method to conquer her own skin issues, one woman takes to YouTube to help others shed their skin insecurities as well. Five years later, she has her own skincare line serving people all over the world!
- Freelance Illustrator Helps Other Artists Sell Their Work: A successful illustrator creates a side business earning more than $25,000 a year by helping artists sell their work online
- Stay-At-Home Mom Helps Immigrants Gain Citizenship with YouTube Tutorials: In Washington, DC, a stay-at-home mom and former teacher helps immigrants gain citizenship with YouTube tutorials.
Resources
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To infinity and beyond,
