What It's About
Is it time for a new YouTube channel?
Notes from Chris
Episode 3118
We’ve all heard of cooking shows that promise “30-minute meals” or “five-ingredient fixes.” But what if the goal wasn’t to follow a recipe—but to ditch it entirely? Today’s question comes from Nina in Tallahassee. She’s a confident home cook who loves to improvise in the kitchen and wants to teach others how to do the same. Instead of posting traditional recipes, she’s considering a video channel built around instinctive, no-measuring cooking. But will anyone actually follow a food creator who refuses to give them exact instructions? Let’s explore what’s possible when your niche is teaching people to cook without rules—and how it can be more marketable than you might expect."I’m a home cook, and one thing I’ve realized is that I hate following recipes. I almost never measure, and I love teaching people how to improvise in the kitchen instead of obsessing over exact steps. I’ve been thinking about starting a cooking channel—YouTube, maybe TikTok—where I just teach techniques, instincts, and confidence, not strict recipes. But I’m not sure if this is too niche, or if people will even take it seriously without measurements and ingredient lists. Can this kind of no-recipe concept be turned into something profitable, or is it just a personal quirk?"Listen to today's episode to learn more...
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