3086
7 min 3 sec

Q&A: “Should I monetize my free Facebook group?”

Can you turn a free Facebook group into a revenue stream without upsetting your members? In this episode, we explore ethical ways to monetize an engaged online community.

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What It's About

This Facebook group has been a public service—should the owner charge for access?

Notes from Chris

Episode 3086
Running an online community is exciting, but at some point, it can start to feel like a full-time job—without the paycheck. That’s the challenge Danielle from Raleigh is facing. She started a Facebook group about sustainable fashion that’s grown to 15,000 members, and now she’s wondering if there’s a way to monetize it without hurting the sense of community.

Let’s talk about when—and how—to introduce revenue streams in a way that adds value rather than turning people away.

"Hey Chris, this is Danielle from Raleigh. A few years ago, I started a Facebook group for people interested in sustainable fashion. It started as a fun side project, but it’s grown to over 15,000 members, and managing it takes a lot of my time. I love the community, but I’m starting to wonder if I should be making money from it—especially since other businesses are benefiting by promoting their products in the group. I don’t want to ruin the vibe or drive people away, but is there a way to monetize the group that feels natural and fair?"

Listen to today's episode to learn more...

 
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To infinity and beyond,

Chris Guillebeau