What It's About
Can you strategically get featured by news media?
Notes from Chris
Episode 2982
Getting media coverage can feel like an impossible task for small business owners, but it’s often one of the best ways to reach a wider audience. Today’s question comes from a sustainable home goods entrepreneur who’s ready to expand beyond steady online sales and local markets. She knows that getting featured in online publications or podcasts could make a huge difference but feels stuck on where to begin. Let’s explore practical, low-cost ways to pitch your brand and score meaningful media attention."Hi, thanks for taking my question! I launched a home goods brand about a year ago, focusing on products like reusable kitchen supplies and storage solutions. While sales have been steady through my website and local markets, I think getting some media coverage could really help me reach a broader audience. The problem is, I have no idea where to start—pitching journalists and bloggers sounds intimidating, and I definitely can’t afford to hire a PR agency. How can a small business like mine get noticed by online publications, podcasts, or even local media outlets without spending a fortune? I’m willing to put in the effort but need a roadmap for getting started."Listen to today's episode to learn more...
SEE ALSO:
- Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
- Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.

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