2982
5 min 5 sec

Q&A: “How do I get media coverage for my small business?”

In this episode, we help a sustainable home goods brand owner break into the media spotlight. Learn simple, budget-friendly strategies for getting press coverage without hiring a PR agency.

Subscribe Now For A Free Five Step Tutorial

What It's About

Can you strategically get featured by news media?

Notes from Chris

Episode 2982
Getting media coverage can feel like an impossible task for small business owners, but it’s often one of the best ways to reach a wider audience.

Today’s question comes from a sustainable home goods entrepreneur who’s ready to expand beyond steady online sales and local markets. She knows that getting featured in online publications or podcasts could make a huge difference but feels stuck on where to begin. Let’s explore practical, low-cost ways to pitch your brand and score meaningful media attention.

"Hi, thanks for taking my question! I launched a home goods brand about a year ago, focusing on products like reusable kitchen supplies and storage solutions. While sales have been steady through my website and local markets, I think getting some media coverage could really help me reach a broader audience. The problem is, I have no idea where to start—pitching journalists and bloggers sounds intimidating, and I definitely can’t afford to hire a PR agency. How can a small business like mine get noticed by online publications, podcasts, or even local media outlets without spending a fortune? I’m willing to put in the effort but need a roadmap for getting started."

Listen to today's episode to learn more...

 
  SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download Episodes By Months:

Season 9 (2025): JAN | FEB |

Season 8 (2024): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 7 (2023): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

Sponsors & Gratitude

Learn More With Skillshare!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!


Get Started Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.




Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau