2929
6 min 41 sec

Q&A: “What can I learn from my website analytics?”

In today’s episode, we help an online shop owner figure out what to focus on in her website analytics. Learn how to use conversion rates, bounce rates, and other key metrics to grow your e-commerce business.

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What It's About

What do all these numbers and graphs actually mean?

Notes from Chris

Episode 2929
Thanks for tuning in to Side Hustle School, where we answer your questions from entrepreneurs and side hustlers around the world. Today, we’re hearing from Melodie in Charlotte, who runs an online shop selling handmade candles.

She’s started diving into her website analytics but feels overwhelmed by the numbers and isn’t sure how to use that data to grow her business. Let’s break it down and help her figure out what to focus on and how to turn insights into action.

"Hi, I’m Melodie from Charlotte. I own an online shop selling handmade candles, and I came across your podcast while searching for e-commerce. So, I’ve started looking at my website analytics, but honestly, I don’t know what I’m supposed to be paying attention to. There’s all this data—page views, bounce rates, conversion rates—and I’m not sure what it’s telling me or how to use it to make better decisions. What should I focus on, and how can my analytics actually help me grow my business?"

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau