2908
5 min 22 sec

Q&A: “Should I hire micro-influencers to promote my brand?”

In today’s episode, we help a listener decide whether to use micro-influencers to promote their e-commerce brand. Should they hire through an agency or go the DIY route to save money?

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The Kardashians are too expensive, but what about all of these smaller celebs??

Notes from Chris

Episode 2908
Today’s question comes from Sam in Nebraska, who’s building an e-commerce brand and thinking about how to market it effectively. He’s considering investing in a micro-influencer campaign but isn’t sure if it’s the best use of his budget. We’ll talk through the pros and cons of hiring micro-influencers through an agency versus finding them on his own, and share some tips on making the most of this strategy.

"Hi everyone, this is Sam from Nebraska. I’m building an e-commerce brand and thinking about how to market it. I don’t have the budget to pay real influencers, but I’ve seen some agencies offering ‘micro-influencers’ who are a lot cheaper. Should I spend a few thousand dollars on a campaign, and if so, what should I look for in choosing the right people? Or do you think something else would be more effective?"

Listen to today's episode to learn more...

 
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Chris Guillebeau