2698
7 min 53 sec

Q&A: “I lead tours in Scotland … but I want to expand.”

In today's episode, an Edinburgh tour guide wants to transform intimate, in-person experiences into captivating digital journeys—or anything else that provides passive income.

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What It's About

He's great at in-person tours, but only in one location. How can he grow this side hustle remotely?

Notes from Chris

Episode 2698
In this captivating episode of the Side Hustle School, we embark on a digital adventure with Luke, an expert guide known for his enchanting tours of Edinburgh's hidden historical treasures.

As Luke seeks to transition from the cobblestone streets to the digital landscape, we explore innovative ways to share his rich storytelling and deep knowledge of Scottish history with a global audience. From the mysteries of ancient Edinburgh to the modern-day quest for digital engagement, join us as we navigate the path to transforming local lore into a worldwide phenomenon.

"Good day, Side Hustle School! I'm Luke, and I've been offering guided tours of the hidden historical sites around Edinburgh, Scotland, for several years. My tours are known for their unique storytelling and the off-the-beaten-path experiences I provide. I’d now like to go from in-person tours to some other revenue stream, perhaps sharing my knowledge and stories with those who can't visit in person. What would be the best approach to transition from physical to digital experiences, and which platforms would be most effective for reaching an international audience interested in Scottish history and culture?"

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau