What It's About
You can't just be an all-purpose "marketing expert."
Notes from Chris
Episode 2685
Today, we're talking about a challenge that many skilled professionals face when starting a consulting side hustle: how to package and sell your expertise effectively. Our listener, Isabella from Salt Lake City, is a marketing consultant who believes her unique skill set could be valuable to businesses. However, she's not quite sure how to define her niche, create a compelling service offering, or attract clients to grow her side hustle. If you're a consultant or expert struggling to monetize your knowledge, don't worry – you're not alone. In this episode, we'll break down some strategies for defining your niche, packaging your services, and marketing yourself effectively to potential clients."Hello! I'm Isabella, a marketing consultant from Salt Lake City. I have a unique skill set that I believe could be valuable to businesses, but I'm not quite sure how to package and sell my services as a side hustle. How can I define my consulting niche, create a compelling service offering, and attract clients to grow my business?"Listen to today's episode to learn more...
SEE ALSO:
- Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
- Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.
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