2590
5 min 31 sec

Q&A: “Help! My podcast download numbers dropped.”

Apple made some big changes last year that have caused some podcasters to worry. If you have a podcast—or even if you’re just podcast-curious—how can you best respond?

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What It's About

Apple has made some changes that affect podcasters. What can be done?

Notes from Chris

Episode 2590
In this episode of Side Hustle School, we're tackling a pressing issue in the podcasting world: recent changes by Apple that have left many podcasters, including show hosts and producers, grappling with new challenges.

Apple's shift in download analytics and the decision to stop automatic episode downloads have significantly impacted how podcasters like our listener, Noah, understand and measure their audience engagement and growth. This episode is dedicated to exploring alternative metrics and tools, as well as adapting content strategies in response to these industry changes.

"I'm Noah from Duluth, Minnesota, and I've been publishing my history of religion podcast for nearly two years. I was relying heavily on Apple's download analytics to understand my audience, but recent changes have thrown me off. This shift is making it difficult to measure listener engagement and growth accurately.

In addition, the company also stopped automatically downloading episodes to people’s phones, which caused a big drop in my numbers. What alternative metrics or tools can I use to effectively track my podcast's performance, and how can I adapt my content strategy to the new world of podcasting?"

Listen to today's episode to learn more...

 
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To infinity and beyond,

Chris Guillebeau