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Episode 2363
Rolling into the suburbs of Chicago, today we’ll hear from Elliott. In a classic example of turning lemons into lemonade, Elliott and his wife launched a home-based cookie business during the 2020 Covid lockdowns. The side hustle continues to this day, but as they seek to grow, they're pondering a move that's a bit unusual — and potentially risky. Elliott is considering investing in Cameo shoutouts from celebrities as a marketing ploy. It's a bold idea, and I applaud your innovative spirit, but let's take a moment to examine this strategy's potential drawbacks and benefits."Hi there, I'm Elliott from the suburbs of Chicago. My wife and I have been running a home-baked cookie business which I started during the lockdown. To add a unique twist to my marketing efforts and perhaps give my business a bit of a celebrity sparkle, I've been contemplating hiring some actors on Cameo to give a shoutout for my cookie brand. I feel this could be a fun, quirky strategy that could help my brand stand out, but I'm not entirely sure about its potential effectiveness. What's your take on this idea? Do you think using Cameo shoutouts can serve as a viable marketing strategy for a small business like mine?"Listen to today's episode to learn more... Yours in the revolution,
