What It's About
Let's get these dog bandanas on more dogs!
Notes from Chris
Episode 2335
Our caller, Sophia, has been working on her side hustle selling handmade pet bandanas, but she's been struggling to find the right marketing approach to really take her business to the next level. She's tried a few strategies, like reaching out to pet influencers, but she's not seeing the results she's hoping for. We’re going to focus specifically on that part of the question, because you often hear things like “Oh, just reach out to some famous people” - but there’s more to it! So let's dive in and see what we can do to help Sophia boost her sales and make her pet bandana business a success!"Hi, my name is Sophia, and I live in Austin, Texas. I saw you at Book People a few years ago and hope you’ll return for the next tour. As for me, I've been running a side hustle selling custom-made pet accessories, like collars, leashes, and bandanas. I'm interested in partnering with pet influencers and bloggers to reach a broader audience and boost my sales. How can I approach and collaborate with influencers in the pet industry to promote my products? What kind of partnerships and deals should I consider to ensure both parties benefit from the collaboration? I’ve tried sending some DMs, but most people don’t write back."Listen to today's episode to learn more...
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