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Episode 2303
Hey there, welcome back to Side Hustle School! Today we received a call from Jason in Toronto, Canada. Jason is looking to differentiate himself from competitors and attract new clients, but he's not sure if he should specialize in a specific niche or offer a broad range of services. As a solopreneur, Jason is concerned that specializing in a specific niche could mean losing his existing clients who don't meet that speciality. In today's episode, we'll be looking at how to differentiate your business and attract new clients, whether you decide to specialize in a specific niche or offer a broad range of services. I’ve got two tips for Jason and maybe even for some other listeners out there. Let’s jump in!"Hi, I'm Jason, and I own a small accounting firm in Toronto, Ontario. By small I mean…it’s just me! So it’s not really a “firm,” but that sounds fancy so that’s what I call it. Anyway, I currently offer bookkeeping, tax preparation, and financial planning services, but I want to differentiate myself from competitors and attract new clients. I'm not sure if I should specialize in a specific niche or offer a broad range of services to clients. It seems that the obvious answer is 'specialize!' but this presents a range of issues. For example, would I have to fire my existing clients who don’t meet that speciality? "Listen to today's episode to learn more... Yours in the revolution,
