What It's About
Today's listener worries that their idea is past its prime.
Notes from Chris
Episode 2044
What if you set out to become an expert in a topic—and all of a sudden, or perhaps over time—that topic becomes less and less relevant? I’m always encouraging our listeners to specialize (don’t be a generalist!) but I suppose there are situations in which choosing the wrong specialization can be dangerous. Our listener is finding themselves in that situation. Is there a way out?"I've been trying to get started with a website and social media profiles where I establish myself as an expert, and develop a course for sale. I feel like I've made a big mistake, however. The topic I chose to focus on was very relevant at the time I started. Without getting into details, however, it's now much less relevant. Not nearly as many people are searching for info on it, and I worry that the numbers will just continue to drop as time goes by. What should I do at this point—change everything, change something, or just stay the course and hope it gets better? I'm thinking the last option isn't the best answer, but I'm really not sure I want to completely start over."Listen to today's episode to learn more...
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- Social Studies Teacher Gains 1.5 Million TikTok Followers: When a teacher looks for a way to connect with her students during lockdown, she starts her own TikTok account and goes to the head of the class with her viral videos.
Resources
CREATE YOUR ONLINE STORE
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