What It's About
Today's caller wants to offer services to an executive clientele. What should they know?
Notes from Chris
Episode 1989
Today’s caller wants to sell executive coaching to high performers. It’s a big-ticket item and also something that isn’t for everyone—which is good! But they’ve tried this at least once before and it didn’t work very well. So let’s see if we can help them adjust for round 2!"I want to sell executive coaching to high performers. I tried doing this before the pandemic, but I made two big mistakes. First, I wasn't clear enough on the benefits my clients would receive. Second, I didn't charge enough money. It took me some time to understand that executive coaching shouldn't come cheap. Now I'm ready for my second attempt. Aside from these two issues, which I think I've corrected, do you have any other advice for me?"Listen to today's episode to learn more...
SEE ALSO:
- Google Employee Becomes Career Coach for “Analytically-Minded People”: While working at Google, a technical support employee gives unofficial career advice until her colleagues encourage her to start coaching more formally.
- “Decision Coach” Makes Money By Making Decisions: After being asked by her friends and family to give them straightforward advice, a writer decides to see if she can get paid to make decisions for other people.
- Charismatic Coaching Duo Earns $50,000/Month: These two friends knew that charisma and confidence were important to success—but the success they create goes far beyond their wildest imaginations. They begin by selling $10 ebooks, and now sell $600 courses every single day.
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