What It's About
Today's caller wants to learn more about how to analyze a customer's emotional needs.
Notes from Chris
Episode 1516
Today’s listener is inspired to learn more about the “core emotional needs” of a potential customer, but isn’t sure how to do it or what to do with the info. Are these needs always the same, or do they vary? I’ve been writing about this topic for quite a while. In The $100 Startup and Side Hustle, I went into it in some detail. It’s worth studying because if you have a good understanding of the emotional need that your product or service meets—and you go all-in with crafting your copy and other messaging around it—it can make a huge difference. Let’s look at several examples in the answer to this listener’s question."Hi Chris, this is Luke from Portland. You often mention how important it is to be aware of a consumer's "emotional needs." This makes sense, but I'm not always sure what to do with it. How do I discover what those emotions are for a product? Or how about a service like bookkeeping? Are they always the same? Lastly, once I understand what the emotional needs are, how does that affect what I do next? Any help putting together the puzzle pieces would be appreciated."Listen to today's episode to learn more...
SEE ALSO:
- Pay Off Student Loans With Your Spare Change: After barely making a dent in student loans after years of repayments, two brothers brainstorm solutions for an app that rounds up spare change.
- Polish-American Sisters Cook Up Pierogi Profits: When two sisters move from their small hometown to Boston, they discover a “pierogi void”—then fill it with cheese and potatoes.
- Nurse Doubles Income By Becoming Eyelash Artist: When a nurse goes in search of something to keep her busy on her days off, she learns how to apply eyelash extensions—and ends up doubling her income.
Download Episodes By Months: Season 8 (2024): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 7 (2023): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Sponsors & Gratitude
Don't Do Business Without It
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,
