1458
7 min 31 sec

Q&A: Does the “Evernote Essentials” model still work?

Years ago, a simple user manual turned into a huge moneymaker for one savvy Evernote user. Can you still profit from writing a guide to a popular software program?
Q&A

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What It's About

A caller wants to know if writing guidebooks for software and apps is still a profitable idea.

Notes from Chris

Episode 1458
Welcome to a new week and indeed the last week of 2020!

I first told the story of my friend Brett Kelly many years ago in The $100 Startup and then on the tour for that book. Brett authored a guide to Evernote called Evernote Essentials.

This guide changed his life in many ways, first of all financially, but then also in allowing him to leave his job and write other guides while relying on what was largely passive income.

In the book I explained a few characteristics of why this project was so successful. Today’s caller is wondering: all these years later, would this model still work today?

"Hello Chris, this is Carrie and thanks to you and your team for this podcast, it’s been really helpful to me. In The $100 Startup, you wrote about Brett Kelly and his guide to using Evernote, which sold thousands of copies and made him a lot of money. Do you think this model still works today? What kinds of software or apps should I look to write a user guide for? My thinking is that some would be more popular than others, but I’m not sure what the critical factor is. "

Listen to today's episode to learn more...

 
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Chris Guillebeau