What It's About
And for their next trick ... two magicians work together to conjure an online magic store.
Words of Wisdom
Andi says that one of the reasons Vanishing Inc. has done so well is their commitment to action. “Josh and I often joke that the key to our success is that we reply to emails quickly and get stuff done. But the truth is, I really think that is the answer! Too many people we work with fail because they'd prefer to talk about doing work than actually doing it.”
Fun Fact
In Queensland, Australia it is illegal to own a pet rabbit unless you can prove that you’re a magician. [source]
Notes from Chris
Episode 1354
Andi Gladwin has wanted to be a professional magician ever since he could remember. When he was fifteen, he attended a conference for young magicians. There, he met his future best friend, seventeen-year-old Joshua Jay. As they grew up, they continued to delve into the world of magic. Although Andi had an office job, he found time to do magic on the side, even performing on shows like Penn & Teller: Fool Us and Masters of Illusion. Josh took it a step further and became a full-time touring magician. Eventually, they began to collaborate by writing books about magic and even producing their own magic tricks for other magicians to buy. Interestingly, despite being able to turn bricks or straw into gold, the magic community is historically slow to innovate. Few people were taking advantage of the available technology. That’s when the two friends decided to create their very own online magic retailer … called Vanishing Inc. Since then, Vanishing Inc. has grown exponentially. Andi credits their success to one central point: The magic community was starved of companies with great customer service. By noticing this and filling that need, people quickly began to notice them. These days, Vanishing Inc. is like the Amazon or Target for magicians. The company brings in millions of dollars every year. They advertise widely and are constantly introducing new products. Right now, Vanishing Inc. has been focusing on the new era of “virtual magic.” Andi says that super visual magic is king and that creating 1-3 second videos showing a trick has done wonders to entice magicians into buying their products. Not only that, but every person they employ is also a magician. This way, the whole company is always aware of the type of content the community is looking for. The team is also looking to find solutions to the in-person conferences that are so prevalent in the community. Right now, those conferences that would draw thousands of people a year are just not possible with COVID-19, so they’re trying to adapt like so many others. Despite the challenges, Andi and Josh agree that Vanishing Inc. has changed their lives… or should I say transformed?
MENTIONED IN THIS EPISODE:
- Level up your magic game at Andi and Josh's website, VanishingIncMagic.com.
SEE ALSO:
- Mindreading Performer Goes from Dorm Room to Paid Corporate Gigs: A fascination for why people think helps a performing artist shift from earning $2,000 for college shows to $20,000 for corporate events.
- Magician Brothers Make Money Appear From Playing Cards: Twin brothers turn their art of “cardistry” into a highly profitable business. It’s all fun and games as long as they don’t let their profits vanish….
- Designer Performs Magic, Turns Dream Into Reality: A graphic designer pursues his lifelong passion of magic and lands a gig as a resident magician at a local bar.
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