What It's About
A listener wants to understand what "retargeting" means in the world of online advertising.
Notes from Chris
Episode 1322
Why don’t I talk a lot about advertising? Because it’s a great way to waste your money! … And just in case it’s not clear, that’s NOT what I want you to do. Nevertheless, there are some smart ways to spend money on ads, especially once you have a proven offer that converts. People often think of social media ads as just going out blindly to all sorts of potential website visitors, but there’s something called retargeting that allows you to be much more specific and reach people who have already expressed an interest in what you have to sell. How does it work, and why would you want to advertise to people who already know who you are?"Hey Chris, this is Derek from Houston and I recently found your show after a friend recommended it to me. I really appreciate the helpful content. Can you explain “retargeting”? This came up in a conversation the other day and I understood the general concept, but I’m not sure if it’s only something for big companies or if side hustlers can do it too. I’m starting a podcast and blog for aviation lovers, and I’d like to get more traffic to my website … can retargeting help with that? Thanks and I look forward to hearing from you."Listen to today's episode to learn more...
SEE ALSO:
- Best Buy Employee Moonlights as Online Ad Consultant: A digital marketer freelances away his nights and weekends, eventually turning his side gig into a multi-million dollar ad agency.
- Marketing Pro Earns Money Teaching People How to Shave: A Canadian man finds adventure and profit on the road to wet shaving paradise.
- Digital Marketer Makes Money Marketing Himself: When a digital marketing specialist feels underpaid at his day job, he applies his skills to finding new clients of his own.
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