Notes from Chris

Episode 1319

Six years ago, Adam Bradley was asked by his old high school football coach if he would come speak to the next generation of players. While the team had plenty of talent, they lacked leadership skills. Many of them came from challenging home environments and didn’t have many positive role models. The coach believed that if they could grow as leaders, there would be a positive change both on and off the field.

Adam was working as a VP of Sales, and was given little instruction. The coach simply told him that he thought Adam’s energy and character could impact the students. He had 60 minutes a week with the team and he could use it however he saw fit. It turned out that Adam loved it. Every week, he challenged himself to come up with a new concept or idea to teach the teenagers in a fun, dynamic way. He wanted to make sure that he was engaging the athletes. He hoped that he could get them to view character development and leadership to be as important as improving their football skills.

Over the next year, Adam worked to launch Lead ‘Em Up. It would be a subscription service where coaches could sign up and gain access to a library full of drills, exercises and teaching concepts to share with their teams.

To spread the word, Adam started by reaching out to several friends and acquaintances who were in the position to utilize his services. He also encouraged his followers on social media to share and tag other people who would be interested in the coaching. This helped Adam grow a list of 25-50 potential clients.

By creating this unique curriculum and expanding his presence on social media, Adam has been able to keep the ball rolling and grow Lead ‘Em Up to make upwards of $100,000 annually in just five years.

Although he may transition into full-time subscription hustling at some point, right now he’s enjoying the ability to impact young people, be around sports, and engage his creative side. Not only that, but the extra money from Lead ‘Em Up allowed Adam’s wife to stay home the first few years after their daughters were born.

In the future, he hopes to expand his program to collegiate athletes.

 

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  MENTIONED IN THIS EPISODE:

• Learn more about Adam and his coaching at his website, LeadEmUp.com.

SEE ALSO:

• Teacher Flips Sports Gear For $8,000/Month: A teacher uses his love for sports memorabilia to bridge the financial gap between his teaching contracts—then goes on to create a highly profitable business.
• Soccer Fan Plays The Odds; Earns Affiliate Commissions: A British soccer—er, football—fan sets up a blog that refers visitors to bookmakers. He gets paid for every referral, making this a project worth betting on.
• Super Fan Scores Big in the Football Community: A Dallas Cowboys fan turns his passion for sports and traveling into an epic road trip and a foam-fingered brand.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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