What It's About
An IT Manager works out a personal training program based on his own experience and success.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Dwayne has some important advice for those looking to do something similar, "Focus on your social proofing and train clients for free in the beginning if you have to. Having a real-world client testimony/transformation (before and afters) really resonates and is the best way to sell fitness training."
Fun Fact
The weight loss industry is truly massive and worth an estimated 72 billion dollars in the US alone. With that much money floating around you don’t need to be a heavy hitter to make a tidy profit.
Notes from Chris
Episode 1275
Dwayne Douglas has a demanding day job as an IT Manager. Like many people who work all day at a desk, he’d developed some unhealthy habits. Little exercise and poor diet meant he was never able to get into the physical shape he wanted to. One day he decided enough was enough! He began looking for fitness tips that would enable him to lose weight, get in shape, and achieve a level of health he’d always wanted. Taking radical action, his commitment paid off. Soon he was leaner, stronger, and happier than ever before. That made him think… Was there a possibility for him to turn his love of fitness into a side hustle and make a little extra money? Surely making money training people couldn't be any harder than getting in shape yourself. He decided to take the plunge and become a personal trainer. He set himself a modest goal: to make enough money to cover his child’s daycare costs. He began an all-new warm-up routine. He’d now been personal training for several years and had finally built his own list, albeit of cell phone numbers, not email addresses. However, this proved to be a blessing in disguise. He noticed SMS had a much better response rate than email, sometimes up to ninety-eight percent. He used it to successfully reactivate many of his old customers. But along with a change in marketing came a change in his overall business model. Once the pandemic hit, he switched it up again, teaching an online training course he calls Virtually Fitt. During his in-person personal training days Dwayne saw profit as high as three thousand dollars per month. While that’s taken a hit for the moment he’s not too worried. He still has his day job and is confident his new online training will grow even as people return to physical gyms.
MENTIONED IN THIS EPISODE:
- Learn more about Dwayne and virtual fitness training courses at this website, VirtuallyFitt.com.
SEE ALSO:
- Exercise App Encourages Fitness While Helping Sick Kids: A North Carolina man’s software app forces users to make donations when they slack off their fitness routines.
- Dog Sled Trainer Becomes Women’s Fitness Coach: For two decades, she trained sled dogs in the woods of Minnesota—but after a personal transformation, she started a fitness and empowerment program for women ages 45-55.
- Pump It Up! Project Manager Elevates Female Fitness: When diet and fitness fads run their course, this Aussie builds a tribe of over 16,000 followers and a side hustle that brings in $10,000/month.
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