What It's About
A mobile yoga and meditation studio that specializes in in-house classes for business and corporation employee teams.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
When she first started, McKenna offered some free yoga classes advertised through her website, email list, social media, and some bits of press a friend with a small PR company helped her acquire. This allowed her to get experience and feedback from users so that she could fine-tune her service to suit the needs of her customers.
Fun Fact
While doing some keyword research, McKenna found out that “mobile yoga in Los Angeles” was a common search term for companies looking to have yoga at the office, and this was the basis for her mobile yoga studio. She built up the SEO for her website, Chakra 5, and incubated the brand online by publishing strong content on her blog.
Notes from Chris
Episode 118
Today's episode features a side hustler named McKenna Rowe starts a mobile yoga side hustle, Chakra 5. It offers yoga and meditation classes by appointment to schools, offices and other organizations. The best part is that she only has to work a handful of hours a week in order to maintain this five-figure business! When you hear about something called "mobile yoga studio," you know right away what it is, and it's no surprise that it's been so successful because yoga itself is very popular—especially in a major metropolitan area like Los Angeles. Naturally, there are a lot of people who want to do it or do it more often but who are working 40, maybe 50 hours a week at stressful jobs, so for them, working for a company that provides this opportunity could be a real benefit. And this lesson is applicable no matter what you decide to go into: when people are busy but still want to take care of themselves, what can you bring them? That's what we see in today's story with a great result—more than $40,000 a year in net income—working only a few hours a week. Watch the video below to see what Chakra 5 is all about:
- Chakra 5: Learn more about McKenna and her mobile band of yogis
- Psykick Girl Productions: McKenna's one-woman music and sound production shop
- Fitness Pole Dance Studio Grows to 4 Locations: How a graphic designer started a pole dancing fitness studio, expanded it to multiple locations, and grew it to a six-figure income before quitting her job.
- Microsoft Employee Teaches Hula Hooping, Goes on Local News: After using hula hoop fitness to get back into shape, a Microsoft specialist finds a way to earn $800/month teaching classes and helps others do the same.
- Unused Basement Becomes $3,000/Month Pilates Studio: How five minutes of internet research inspired one couple to start an in-home pilates studio in their unfinished basement.
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Resources
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