1142
6 min 3 sec

Which comes first: growing a community or selling a product?

This listener wants to start a community called “Business Mind Hack.” What comes first—a series of paid monthly challenges, or the community itself?
Q&A

Subscribe Now For A Free Five Step Tutorial

What It's About

Should I prioritize growing an audience or start selling?

Notes from Chris

Episode 1142
The chicken-and-egg question of online marketing and community building is whether you should sell products and services right away or begin developing a community and group of followers first?

The answer is usually “It depends,” but the good news is you can often find the best specific answer for any particular project—and I think that’s the case for today’s caller.

This listener wants to start a community called “Business Mind Hack.” What comes first—a series of paid monthly challenges, or the community itself?

He also has a question about sending his readers and followers to other resources … what’s the best way to do that?

"My Side hustle is called Business Mind Hack and really there are two elements to it. The first is to learn and hack the great minds of business owners and online influencers such as yourself and learn their strategies and business, life, finance, health and self-development and then provide these hacks in a concise, free format on my site.

And the second is to create free and paid short monthly challenges with the community we grow and the business owners in all these fields and then provide accountability and support. My two questions are which aspect of my business should I focus on first? The free blog offering or the pay challenges? Or actually, can I do both? I know you are a big advocate to provide free value and to grow your subscriber list, but it'd be nice to make money in the meantime. My second question is what is the best method to refer my audience to outside resources without copying or infringing on someone else's content?" 

Listen to today's episode to learn more...

 
  MENTIONED IN THIS EPISODE:


SEE ALSO:

Yours in the revolution,

cg-sig-newsletter


Download Episodes By Months:

Season 8 (2024): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 7 (2023): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

Sponsors & Gratitude

Learn More With Skillshare!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!


Get Started Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.




Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau