1124
6 min 3 sec

Q&A: How can I sell flash cards to pharmacy students?

This listener has made a set of flash cards to help pharmacy students memorize generic drug names, but is having a hard time finding her market. What should she try?
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What It's About

How to get a niche product into the hands of your target audience.

Notes from Chris

Episode 1124
This week we’ve been looking at deciding on an idea. As part of that process, you need to think about your ideal customer: who is best suited for this product or service of yours.

Sometimes people worry that the market they’ve chosen is too small. I think you should have the opposite worry: that you’re trying to reach so many people that your offer isn’t specific enough.

The listener who called in today has made a set of flashcards to help pharmacy students memorize generic drug names, but is having a hard time finding her market. What should she try?

"My Side hustle is PharmaCues, which is a set of flashcards that use mnemonics and pictures to make it easier to memorize branded generic drug names. I have them up on Etsy for now just to test the waters. My question for you is how do I find and market to a very specific and small audience?

My product really only is for pharmacy and pharmacy technician students, and it's a lot harder than I thought it would be to find interested people. Do you have any advice?"

Listen to today's episode to learn more...

  
 
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To infinity and beyond,

Chris Guillebeau