What It's About
How to get a niche product into the hands of your target audience.
Notes from Chris
Episode 1124
This week we’ve been looking at deciding on an idea. As part of that process, you need to think about your ideal customer: who is best suited for this product or service of yours. Sometimes people worry that the market they’ve chosen is too small. I think you should have the opposite worry: that you’re trying to reach so many people that your offer isn’t specific enough. The listener who called in today has made a set of flashcards to help pharmacy students memorize generic drug names, but is having a hard time finding her market. What should she try?"My Side hustle is PharmaCues, which is a set of flashcards that use mnemonics and pictures to make it easier to memorize branded generic drug names. I have them up on Etsy for now just to test the waters. My question for you is how do I find and market to a very specific and small audience? My product really only is for pharmacy and pharmacy technician students, and it's a lot harder than I thought it would be to find interested people. Do you have any advice?"Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Check out Nour's flashcards at herPharma Cues Etsy shop and follow her on Instagram.
- Australian Hacker Creates Passive Income Anatomy Course: A web developer develops an audio system that helps medical students memorize human anatomy. Seven years later, it still produces $800/month in profit.
- Immigrant Couple Translates Heritage Into Children’s Flash Cards: Two immigrants from Laos meet the needs of an underserved community in a $50,000 per year hustle.
- Educator Makes Cards to Teach Kids About Emotions: Don’t take a time-out … take a time-in! Recognizing the struggle parents have with teaching kids how to handle emotions, a mom and educator creates a game to solve the problem.
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Resources
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To infinity and beyond,
