What It's About
How to market a high-tech idea to unfamiliar customers.
Notes from Chris
Episode 1119
WToday’s listener wants to help a low-tech audience to understand and benefit from blockchain technology. How should she proceed? I found this question really interesting. There's power in helping a group of people gain access to a market or platform or opportunity that has otherwise eluded them. However, I’ve also seen it done the wrong way. I’m reminded of someone who once dressed up in character as a Luddite senior citizen as part of a mission to help seniors with tech. Even though this woman herself was in the same demographic, I found it strange ... and I’m pretty sure that a lot of the people she was trying to help did so, too. To succeed in your goal of translation or adaptation, you need to be very careful with your assumptions. I also think there’s a critical question to answer (and make sure you have a good answer!) at the outset."My side hustle is helping those with no technical skills enter into the ledger platform technology known as Blockchain. Currently, I have several possibilities for accomplishing my goal. My question is: how do I attract my ideal audience and get this system validated? Any insight you could provide is appreciated!"Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Edward Snowden Explains Blockchain to His Lawyer: the article mentioned in today's episode.
- Bitcoin YouTuber Earns Thousands in Affiliate Commissions: A Dutch cryptocurrency enthusiastic takes to YouTube to explain it to his countrymen, earning commissions from tools and resources he endorses.
- Friends Team Up to Deliver Compassionate Tech Support: A nonprofit executive partners with a friend to provide IT services for charities and small businesses.
- IT Developer Creates Tech Blogging Dynasty: An experienced IT developer becomes a blogging superstar and builds a sought after agency thanks to his narrow, specific focus.
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