What It's About
A listener wonders if she should prioritize using Instagram to find her target audience.
Notes from Chris
Episode 1112
Today’s listener is already doing a lot of things right. She’s designed and printed a series of planners for new moms struggling with postpartum depression. With this specific product and a clear target market ... she’s wondering what comes next? How can she reach that target market with her product? You could do so many things, but our challenge in this world of unlimited choice is that you can’t do everything. That’s why having a plan is not just valuable, it’s critical.My side hustle is a line of wellness planners for moms. I originally created versions of these planners to help myself with postpartum depression and anxiety, and I hope to help other women as well. My question is about how to best prioritize my next steps. I have products, website, and an Etsy account. I have a story in my head that I need to build up Instagram followers before reaching out to influencers, and I’m curious about your thoughts. Also, am I right in thinking that cold emails are the best way to connect with potential sales avenues? … How do you effectively cold email without sounding like an annoying salesperson?Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Follow Lacie at Mamasimpatico.com and @mamasimpatico on Instagram.
- New Mom Uses Pinterest to Launch Parenting Blog: With a goal of avoiding “fluffy” content, a new mom launches a parenting blog that provides lots of detailed, practical info. In one recent month, she earned more than $1,500 from advertising and referral fees.
- “Middle Class Dad” Earns Passive Income from Parenting Advice: Did you hear the one about the dad with the blog? He earns an extra $2,000/month.
- Educator Makes Cards to Teach Kids About Emotions: Don’t take a time-out … take a time-in! Recognizing the struggle parents have with teaching kids how to handle emotions, a mom and educator creates a game to solve the problem.
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Resources
CREATE YOUR ONLINE STORE
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