What It's About
A stay-at-home-mom posts online tutorials for aspiring U.S. citizens.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Though she originally had no intention of making money off the videos, her husband quickly noticed the traffic the new site was generating. At around 1,000 hits with an upward trend of about 250 hits per day, they decided to try monetizing the channel. Within three months, she was making a steady profit.
You can make something that is helpful to other people and get paid for it.
Fun Fact
One of Danielle's first students was a Tibetan refugee, who had escaped Tibet by walking through the Himalayan Mountains to India before finally making it to the United States. Listening to the student’s story—and meeting others from around the world with similar tales—further inspired Danielle to help others reach their goals of obtaining US citizenship.
Notes from Chris
Episode 94
Danielle Fang was a stay-at-home mother with two kids in school when she decided to start volunteering. While she had taught elementary school for 10 years, she enjoyed working with adults and this time opted to lead a literacy course. Danielle saw a great need in her community for the kind of support her classes were providing. However, the courses usually ran for 9 to 12 weeks and each class was up to three hours long. She found that many of her students didn’t have time to make the full commitment and often missed classes, putting them at a disadvantage. She came up with a simple solution: she decided to post all the information and lessons online so people could catch up on their own time. And with that, accidentally, her side hustle was born. Since launching her YouTube channel, she's found a way to monetize the popularity of her videos by using Google AdSense, and is now bringing in around $2,000 a month. In the process, Danielle has become a crusader-of-sorts for side businesses. She loves sharing her experience, and is hard at work convincing her friends, especially other stay-at-home parents, that starting similar hustles—while giving back—is entirely within reach. Not only that, but the people you help don’t always need to be the ones who pay for it. The ESSA Group YouTube channel is an example of an advertiser-supported model, where the advertisers are third parties to the exchange of information that takes place between Danielle and her users. Watch the video below for an example of Danielle's tutorials. It's received more than 4 million views!
- ESSA Group YouTube Channel: Check out more of Danielle's videos like the one above!
- ESSA Group Website: Learn more about Danielle and her mission
- USCIS - Civics Test Practice: The civics practice test is a 20 question study tool to help you test your knowledge before you take the real exam. For the actual exam, you're asked 10 out of a list of 100 questions and you must get 6/10 to pass
- Google Adsense: Danielle used AdSense to monetize her YouTube channel
- Weebly Pro Website Builder: Danielle didn't have any design experience, and this website creator allowed for a simple drag-and-drop approach
- Camtasia Studio: A software suite for creating video tutorials (purchase for less than $150)
- Detroit Women Make Jewelry for Profit and Social Good: An attorney starts a jewelry company with purpose, employing disadvantaged women in Detroit to help them transition from a life of dependence into one of self-reliance.
- South Carolina Man Learns to Make Candles by Watching YouTube: Inspiration strikes in an upscale men’s store when a man comes across a line of handmade scented candles.
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