What It's About
A nutritionist uses her skills to create the job she wants.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Is there anything that Haley wishes she had done differently?
Well, Haley admits that she started on the low side of pricing because her closest comparison was based off other competitors, even though they didn’t have the same credentials, experience, or education that she did. Fortunately, she learned fairly quickly that she needed to raise her rate because of all the additional time she spent checking in with her clients, creating meal plans for them, among other things.
Fun Fact
The American food scene has undergone some pretty drastic changes over the past two decades. During this period, the public has seen the introduction of genetically modified crops, the mainstreaming of organic foods into America’s supermarkets, and the rise of chefs elevated to celebrity status within pop culture. With each passing year, more and more Americans are taking a harder look at the food that they eat and where it comes from, and Haley's side hustle is the perfect way to capatlize on this burgeoning, healthy eating trend!
Notes from Chris
Episode 630
After finishing grad school, Haley Hughes thought that her master's degree in dietetics was a one-way ticket to a job in a hospital or food service setting, and that’s about it. So she got a job in a Colorado hospital as their Registered Dietician. And she liked that job. She got to work with new people every day, and help them live a better life. But, as much as she liked her job, after a few years working there, Haley knew there was more she could do. She wanted a chance to be supportive, hold her clients accountable, and coach them… for more than the 15 minutes at a time she got to spend with hospital patients. So on a cold day, just a few months ago, Haley decided she was going to get her foot in the door. She went to leave her new business card at her favorite local coffee shop. The owner was in and asked Haley if she would be interested in doing a nutrition analysis for their menu items. She had a project going from day one! This analysis was both a lesson in time management and making bold moves to launch a side hustle. While it ended up taking a lot longer than she anticipated, it was the perfect first step and confidence booster she needed. Next, she went to leave a card at a women's boutique, and the owner asked if she would organize a shopping and 5k running race. Never one to shy away from a challenge, Haley went all in and said ‘Of course!’ Over 50 women showed up for the race. She called her new venture RDRx Nutrition, and it took after that. She went from strength to strength, planning community events, column writing for the local newspaper, to recipe blogging and working with her own clients. She was learning, both from her clients and their experiences, that there were more ways to educate and promote health than just the traditional dietitian route. Not only that, but she was having way more fun doing it, too. So far she’s averaging about $1,000 in additional monthly income. The money has helped her and her husband travel to Bora Bora, and dream about their next trip to Italy in a few months.MENTIONED IN THIS EPISODE:
- RDRx Nutrition: Learn more about Haley and the position she's created over on her website!
SEE ALSO:
- Real Estate Consultant Fills Apartment Buildings with Original Artwork: How a woman in Seattle who works as a real estate project manager during the day started a side hustle that literally appeared in front of her. After making $12,000 from that first year-long hustle, now she’s building it into a mid-sized business that she hopes will replace her day job income
- Accountant Starts Net-Zero Personal Finance Hustle: An accountant finds a way to bridge the gap between financial advisers and tax professionals by transferring some of the skills from his day job to his own self-employed income
- CPA Earns Six-Figures Selling Spreadsheets to Etsy Sellers: This CPA was burned out on office work, so she turned her efforts to an Etsy business—but it wasn’t long before she was hitting the books again, just in a more creative way. Her new spreadsheets help Etsy sellers and earn a six-figure income for her
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CRAZY ENOUGH TO WORK
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When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive.
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