What It's About
A teacher frustrated by toxic face paint options creates a more natural and beneficial alternative.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Today's story is another example of someone who was frustrated with the quality of products available and decided to improve upon it (See Ep. 6, Ep. 10, and Ep. 48 for more examples of this theme).
After discovering that her daughter and her friends opted to not use face paint at events because it caused their skin to break out or stain their clothes, Adrienne went in search of find a better alternative. What she found instead was that many of these popular face paints were not only bad for sensitive skin but toxic as well.
Frustrated, she began to develop a better alternative. The result was a face paint that not only looked great but had spa quality face mask properties as well. FanMasque was born, and she created an easy storefront on Shopify to start taking orders.
Fun Fact
To get FanMasque out to the masses, she joined a service called HARO (Help a Reporter Out) that connects journalists with sources. For Adrienne, it was helpful because she responded to a query from a TODAY show producer looking for summertime sports products, and the show ended up featuring Fan Masque in a short segment.
Despite her product only being featured on the show for two seconds, it was enough to immediately bring a bunch of new customers and inquiries to her site 10 minutes later.
Resources
GET $625 IN FREE TRAVEL
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
Quote of the Day
Sponsors & Gratitude
Get a FREE Audiobook from Audible!
Audible is offering SHS listeners a free copy of the Born For This audiobook with a 30-day trial membership. 📚
Just go to aonc.co/bftaudible and browse the unmatched selection of audio programs and start listening.
Get it Here
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,
