What It's About
A graphic designer teaches others how to harness the power of breathwork for healthier lives.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
After teaching a virtual workshop for her friend, Michelle realized that she could do something similar under her own name. In 2016, she launched a series of virtual workshops as well as a self-led course that people can go through at their own pace.
That was the point she realized that this was something she could do full-time because the self-led courses are scalable—she made the course once and can continue to market it—and the virtual workshops can take taken by anyone around the world.
Fun Fact
Michelle had another side hustle selling dog bandanas that she designed and marketed. She sold via etsy, got into some retail stores and also sold at some craft fairs in Los Angeles.
She realized it was time to stop that side hustle when instead of talking to people at the craft fairs about the dog products, she was talking to people about Pushing Beauty, her new website.
Notes from Chris
Episode 115
What does it mean to be authentic? In the most general sense, it means to not be false and do no harm, but then, beyond that, it also means something more positive...to tell your story. Before her side hustle turned into her main job, Michelle D’Avella was working as a graphic designer in Los Angeles by day and writing on her website, Pushing Beauty, on the side. It started organically toward the end of 2012, and she began by writing about what felt most important to her. She didn’t do much research as to what would do well or get the most traffic to the website that she created; she just surrendered to the process, trusted her intuition and wrote. Her intuition led her to start by write about things she was curious about and things she’s learned along the way that have shaped her life. Michelle described it by saying, “It felt like it was something I had to do. It was more about satisfying this deep longing to express something, rather than creating an idea in my head.” Three years later, Michelle is now bringing in around $80,000 annually and has been able to quit her day job in order to dedicate herself to Pushing Beauty and the power of breathwork full-time. This work feels more fulfilling and authentic to Michelle, and it all started because she felt the need to express herself and share her journey with others. What message do you have to share? MENTIONED IN THIS EPISODE:
- Pushing Beauty: Learn more about Michelle and her breathwork sessions
- SquareSpace: The service Michelle used to create her website
- MailChimp: The email service Michelle uses for her mailing list
- Elephant Journal, Mind Body Green, & Tiny Buddha: A few of the websites where Michelle published guest posts
- YOGA 101: The Science of Breathing: Learn more about breathwork and how you can add this practice into your daily routine with this three part article
- Engineer Creates "Inertia Project" for Women: How a former engineer loses in Las Vegas and redesigns the trajectory of her life, creating an impressive hustle along the way.
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