6 min 9 sec

College Student Generates 50M Views on YouTube, Hires 13 Employees

After seeking a method to conquer her own skin issues, one woman takes to YouTube to help others shed their skin insecurities as well. Five years later, she has her own skincare line serving people all over the world!
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What It's About

A young student builds a loyal following and starts up a multi-million dollar skincare side hustle.

Business Model
Skills Required
Skin Care Knowledge & Branding
Profit Potential

Words of Wisdom

Don't just "build a following"—focus on delivering quality content and build trust within your audience. Perhaps because this is a very personal topic, Daisy’s followers tend to be superfans. They trust her. They tell their friends about her, and when she recommends something to them, oftentimes, they buy it.

In the first year that she started selling her own products at Banish, she made $400,000. The second year it was $1.2 million. The third year was $3 million... and we’re in year 4 right now, so we’ll see what happens! Daisy has clearly found something that resonates strongly with other people who have the same issues that she did before trying different products and routines.

Fun Fact

Daisy now has more than a dozen employees at her company, and most side hustles definitely don’t do $3M a year. However, you can see how some of the principles you’ve heard about in earlier episodes make perfect sense in the development of the story.

After starting her own YouTube channel and building a loyal following, she became a trusted authority. She experimented with different products and sponsorships and found a good fit for herself and her avid customer base.



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Quote of the Day
"I remember my first order! I couldn’t believe someone trusted me enough to give me money for something I created. "
—Daisy Jing #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau